Pressalit’s mission is to add aesthetics and functions to the bathroom and by that to the end-user’s everyday life. And why – so the considerations in 2002 – confine this praiseworthy mission to the toilet seat. Why not extend it to the entire bathroom?  No sooner said than done:

With Raja (2003) we extend the product line, move further out in the bathroom. Raja is not just a new toilet seat but a collection, including a wall-hung waste basket and a folding seat.

This line extension strategy will be continued. In pursuing the “Global Brand Leader” vision, it is important to make the Pressalit brand even more interesting – to the trade by offering new business opportunities in the form of new, innovative products and professionnal sales support and to consumers by focusing on the entire bathroom rather than the seat alone.